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Citizen e-Cig was founded on the principle of "noble profit"-- a business, that by offering a product that helps serve or alleviate a form of hardship or suffering, thrives with the more people it serves. We at Citizen e-Cig are dedicated to empowering as many smokers as possible to "make the switch." Our team has over 20-25 years in the biomedical, cancer, and disease industry, so we have a deep perspective on the importance of the task at hand. We have brought on some formidable bright lights in marketing, advertising and distribution as well as physicians and researchers to help us on the technology and medical side. Our deeply felt aim is to help undo the hazards of smoking, and to get as many current smokers as possible to quit through switching to the e-Cig alternative.

Ultimately, our mission is to help wipe out second hand smoke, as well as the toxins and chemical damage associated with traditional tobacco.